It’s that hopeful time of the year again: Goal Setting and Year-End Planning.
We need that hopefulness now more than ever. With COVID-19 spiking across the country, we have the opportunity to set thoughtful, realistic goals that inspire hope within our businesses and communities.
When you approach your business goal setting this year, keep the experience of two parties in mind: Customers and Employees. Ask yourself and your team the following questions.
How can we improve the buying experience to energize our customer base?
This could be updated sales materials, a new website, or game-changing technologies and integrations. Apps like DocuSign and Google Calendar are a great place to start.
If you are able to improve customer experiences, you’ll be creating a snowball of momentum: More referrals, higher ticket prices, and a more passionate audience for all of your communication.
How can we boost employee experience?
It’s been a tough year for all of us. And a little appreciation goes a long way. Besides a thoughtful Christmas card or gift, consider how you can make lives for your employees easier.
If long email chains and TPS reports drain your employees, technologies like Slack, Google Drive can lend you a hand.
Keep these two groups in mind to make 2021 a transformative year for your business. For more insights on running your business in the digital age, Subscribe to the Crucial Clickbait newsletter.
About GCC Group
We provide small and medium sized businesses the tools they need to stay relevant in today’s digital economy. As more consumers turn to the internet to shop and socialize, organizations need to have the digital footprint and infrastructure necessary to meet customers where they are. Visit our website for more information.
Image by Paul Barlow from Pixabay